Sitelink Extensions – This type of extension gives you the ability to add links to your ads. These links can go to your site or any other place you like, improving click-through rate considerably.
Call Extensions – With this type of extension, you can add a phone number to your ads. This way, people can get in touch with you faster, or even instantaneously. Before using this extension, make sure you have someone ready to answer the calls promptly.
Location Extensions – If you want people to find your business fast, this extension is your go-to. Adding a location extension to your ad will help your target audience travel your location with an exact map and instructions. Be sure to use this extension if you have a local store of any kind.
Offer Extensions – Add an offer to your ad. If you do this, you will increase the conversion rate. Make your offer is irresistible and differentiate yourself from the competition, so people want to take advantage of what you’re offering.
App Extensions – If you have an app, this extension allows you to add a direct link to your app in your ads. By using app extensions, you make things easier for the people who see your advertisement, and that will help boost your sales.
At this point, you know how Google Ads work, and you have an idea of what you need to consider when creating your ads. The next step involves learning about what kinds of bidding strategies you can use to get a leg up on your competition.