Get A Free Growth PlanBing has about 4% market share in New Zealand. That might not seem a lot. Until you consider the fact that relatively few advertisers make use of Bing Advertising. It’s often a wide open channel for growing your business. Find out how you can make the most of Bing Ads now with a free proposal.
Let’s face it – advertising on Google is only getting more expensive every year. The sheer number of competitors drives up the cost of advertising on the platform.
Bing has less competition and that means lower costs for the ads. When you consider the fact that Kiwis search on Bing every month, this combination of low costs and decent volume is often an overlooked opportunity for some businesses. Find out if your business can profit from Bing advertising now with a free proposal.
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To be blunt: most PPC campaigns are not profitable. Whether it’s a lack of know-how, low-quality outsourcing or focusing on the wrong metrics, many businesses burn through the cash trying to compete on Bing.
Today, the smart money on Bing Ads is invested in conversion optimised campaigns. Simply put, you need to be using proven psychological design and copywriting tactics to convert as many of those paid Bing Ads clicks into enquiries and sales as possible.
Most Bing ad managers don’t get it right. But the top New Zealand Bing Ads management agencies like Local Digital? We ensure conversion is at the heart of everything we do.
PPC Services We offer a range of PPC services across Google, Bing and more. Generate more traffic, sales & profits for your business now.
Case StudiesWeighing up your options for a Bing advertising partner? Here's why we should be on that list.
Our Bing advertising specialists have been hand picked. We're proud to have some of the most experienced digital marketers in the New Zealand industry on our team. Feel free to check out their history on LinkedIn then compare us to the other options.
Smart advertisers know that conversion rate is a vital part of the paid media mix. Slight improvements to conversion make big bottom line impacts. Our team will provide recommendations to improve your campaign at no additional cost.
Our website is packed full of case studies and video testimonials. Our Google profile has a large number of 5-star reviews from real customers. We have a track record of strong results other agencies simply can't match.
How do I advertise on Bing?
Bing Ads is Microsoft’s version of search-engine advertisements. Marketers can run ads on Bing results pages as well as partner networks, including AOL and Yahoo! You can opt to run your ads in several different ways, including pay-per-click and pay-per-impression.
The first step to advertising on Bing is to create an account, including your location. Then, you can select keywords that are relevant to your website. These words and phrases will inform the content of your ads. If you need to do keyword research, there is a Bing Ads Keyword Planner feature in the toolbar.
The final step is figuring out a budget for your campaign. Fortunately, Bing offers a performance estimator that will predict how many impressions and clicks you will get based on your budget. This estimate helps you make the most of your campaign without overextending your business financially.
If you’re looking to drive results with your Bing advertising campaign then your best bet is speaking with a Bing ads management service like Local Digital. We’ll let you know how you can make the most of your advertising budget. Get started now with a free proposal.
Is Bing ads cheaper than AdWords?
Based purely on price, Bing Ads is cheaper than Google AdWords. Average cost-per-click (CPC) on Bing runs $7.99, while Google charges $20.08. Advertisers get clicks for a lower price on Bing Ads and can, therefore, stretch their dollar further.
There are, however, other factors to consider when selecting an advertising platform. The first is its search-engine traffic. Google dominates the market, with nearly 93 percent of all industry traffic, while Bing draws about 2.55 to 4 percent. Using Google AdWords can lead to higher-quality traffic and more meaningful conversions.
Of course, Bing has advantages, too. For examples, it allows marketers to toggle the ad-group levels when it comes to targeting via network, location, language, and more. Bing also provides for device targeting so you can display or hide your ads from people using desktop computers, for example.
Bing can be a great source of additional traffic to compliment your efforts on AdWords and SEO, however, it is unlikely that you can drive enough volume from just Bing alone.
Is Bing advertising worth it?
While Google AdWords dominates the search engine and digital ads industry, Bing Ads has quietly put together a reputable platform. Bing users won’t get nearly the same levels of traffic, but they will get some things that AdWords marketers do not. For starters, according to some reports, on average Bing costs $7.99 compared to Google’s $20.08 when it comes to cost-per-click, or CPC.
Bing Ads also provide more engagement on each click. Visitors also are more likely to respond to the call to action in your ad. According to Search Engine People, advertisers found that Bing Ads lead to conversions 10-56 percent more of the time than Google AdWords.
Bing Ads also lets advertisers target consumers based on their device. For example, you might only want to show an ad to people who are using mobile phones. Perhaps most enticing of all, Bing Ads allows you to import your existing Google AdWords campaigns directly to the Bing Ads platform. This ability means you don’t need to start from scratch.
Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.
Review your site & your competitors
Covers SEO, Google Ads, Social Media & more
Provide a game plan to hit your goals based on the review
A 1-hour call with a team member to run through the findings
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