Get A Free Growth PlanThink Instagram is just used for those friends slightly braggy holiday photos or “influencers” peddling the latest fad? Think again. 30% of Instagram users have bought a product or service they discovered on Instagram first. Find out how your business can get a piece of that now with a free proposal.
Forget vanity metrics. You know the type: Likes. Comments. Shares. Sure, that stuff is nice for the ego, but does it pay the bills? If you’re spending a dollar on Instagram advertising you want to see $4, $5 or $6+ coming back, and likes simply won’t cut it.
Our managed Instagram ad campaigns hone in on your ideal customers, target them with the right offer & ad creative then push them into your high converting sales funnel. That’s our proven Instagram ads profit formula. Find out how it can be applied to your business with a free proposal now.
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To be blunt: most Instagram ad campaigns are not profitable. Whether it’s a lack of know-how, low-quality outsourcing or focusing on the wrong metrics, many businesses burn through the cash trying to compete with Instagram ads.
Today, the smart money on Instagram is invested in conversion optimised campaigns. Simply put, you need to be using proven psychological design and copywriting tactics to convert as many of those paid Instagram visitors into enquiries and sales as possible.
Most Instagram ad campaigns don’t get it right. But the top New Zealand Instagram Ad agencies agencies like Local Digital? We ensure conversion is at the heart of everything you do.
Social Media Services Learn more about our range of social media advertising services.
Case StudiesWeighing up Instagram advertising services right now? Here's why it's worth claiming a free proposal from Local Digital.
When you enquire with us we get to the bottom of your goals and devise the best strategy to hit them. Your social media ads will be a well executed part of this strategy.
We're proud of the calibre of our team. We have some of the most experienced digital marketers in New Zealand ready to work on your campaigns. Why not check out our team's background on LinkedIn?
Our case studies, video testimonials and Google reviews from real clients prove we have the runs on the board when it comes to delivering results.
How does Instagram advertising work?
Instagram allows you to advertise to your targeted audience in two ways: Instagram Stories and Instagram feed ads. Your ad’s function can be an individual image or video. The feed ads have more flexibility and can include photos, videos, slideshows, or carousels.
Picking out the right type of content will depend entirely on your target demographics. Fortunately, Instagram gives you the ability to control your ads based on the locations, sex, ages, interests, languages, and connections of users. With that information, you can figure out what types of ads work and what types do not.
Instagram also lets you control where you want to place your ads, as well as your budget and schedule. For instance, you can set a daily budget of $100 for advertisements, which will run until the budget expires or you make a change. You can also reach out to influencers on the platform as a way of promoting your products.
How do you advertise on Instagram?
The first steps to advertising on Instagram include developing a social-media marketing strategy and creating content. You plan should determine your key performance indicators (KPIs), analysis of the competition, and ways to build your social-media presence. Your ads should reflect these insights when it comes to promoting your brand, services, or products.
Once you have the foundation for your campaign set, it is time to decide how you are going to advertise on Instagram. You can do so either via Instagram Stories or Instagram feed ads. Content options include photos and videos, as well as carousels and slideshows for feed ads.
The final step is setting your target audience on Instagram. You can filter your ads so that they only display to people based on their age, sex, location, interests, language, or other factors. You will also want to set up a budget and schedule whether to roll out your ads on a daily, monthly, or indefinite basis.
All ads for the Instagram platform are placed via the Facebook advertising platform.
Are Instagram ads worth it?
The upsides of social-media marketing are challenging to ignore. The platform has hundreds of millions of regular users that you can reach for very little money. What’s more, Instagram is growing, nearly tripling its number of users – which includes almost 70 percent of individuals under 34 – in the last five years.
While it might seem like reaching this massive audience would be expensive, the opposite is true. Social-media ads are one of the most cost-effective measures you can employ. For example, if you want to display your ad to 1,000 people in your target audience, you’ll pay just $5.
More important, Instagram registers significantly higher click-through rates and conversions. Research shows that Instagram users interact with brands 10 times more than their counterparts. That means you can get more value out of each dollar you spend without sacrificing results or quality.
Why should I advertise on Instagram?
Instagram is one of the fastest-growing social-media platforms, and roughly 70 percent of its users are under the age of 34. Today, the company – a subsidiary of Facebook – boasts more than a billion monthly active users, with half of them logging on daily. According to research, Instagram’s advertising revenues reached nearly $3 billion in 2017, which made up 10 percent of Facebook’s total revenue.
Not only is your potential audience vast, but the platform also is free. Any company or organization can create an account and start posting content today. You’ll also have options for paid ads, which can show up in the form of photos, videos, slideshows, or carousels.
What’s more, the operating costs of running Instagram campaigns pale in comparison to traditional advertising. Estimates even suggest that running ads on Instagram is twice as cost-effective as running the same content on Facebook. Generally speaking, the cost for 1,000 impressions on Instagram might run you $5.
Forget those automatically generated free quotes that tell you nothing. Instead, we’ll manually review your site & your competition and provide a 100% customised review of your digital marketing + give a game plan to hit your goals.
Review your site & your competitors
Covers SEO, Google Ads, Social Media & more
Provide a game plan to hit your goals based on the review
A 1-hour call with a team member to run through the findings
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